Jony Ive Joins OpenAI in $6.5B Acquisition, Poised to Shape the Future of AI-Powered Devices
- Jermy Johnson
- May 21
- 2 min read

In a groundbreaking move, OpenAI has acquired io, the device startup co-founded by legendary Apple designer Jony Ive, in a $6.5 billion all-equity deal. This strategic partnership will see Ive and his design firm, LoveFrom, take the lead in creative and design work at OpenAI, shaping the future of AI-powered consumer devices.
The Acquisition Details:
- OpenAI is acquiring io, a startup that CEO Sam Altman and Jony Ive have been quietly working on for the past two years.
- The deal values io at $6.5 billion, making it OpenAI's largest acquisition to date.
- As part of the agreement, Ive and his team at LoveFrom will now lead the creative and design efforts at OpenAI.
- Io's staff of around 55 engineers, scientists, researchers, and product development specialists will also join OpenAI.
Ive's Impact on OpenAI's Future:
- Ive's involvement with OpenAI puts one of Apple's most renowned designers at the forefront of the generative AI revolution.
- This collaboration could help OpenAI directly compete with Apple in the consumer hardware space, putting pressure on the iPhone maker.
- Ive and Altman are reportedly working on a device that aims to move consumers "beyond screens," with the first AI-powered devices expected to debut in 2026.
- Ive will also have a significant role in shaping future versions of OpenAI's flagship product, ChatGPT.
Implications for the AI Landscape:
- The acquisition of io by OpenAI underscores the growing importance of AI-powered hardware in the tech industry.
- Other tech giants, such as Meta and Google, are also making strides in the AI device market, further intensifying the competition.
- The partnership between Ive and OpenAI could lead to groundbreaking innovations in the field of AI-powered consumer devices, potentially reshaping how we interact with technology.
The acquisition of io by OpenAI and the subsequent involvement of Jony Ive marks a significant milestone in the evolution of the AI industry. By tapping into Ive's renowned design expertise, OpenAI is poised to redefine the future of AI-powered devices and solidify its position as a leader in the generative AI landscape. As the industry continues to evolve, the impact of this partnership will undoubtedly be felt across the tech landscape.
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