Unveiling the Air Jordan 40: The Next Chapter in Iconic Footwear History

updated 06/25/25

The Air Jordan franchise has long been a driving force in the basketball shoe industry, consistently pushing the boundaries of innovation and design. Now, Jordan Brand has officially unveiled the next chapter in this iconic legacy - the Air Jordan 40. This revolutionary 40th model promises to set a new standard for performance and style, combining cutting-edge technology with a refined, elegant aesthetic.

The Air Jordan 40: A Masterpiece of Innovation

At the heart of the Air Jordan 40 is an unprecedented package of innovative cushioning. For the first time in Nike, Inc. history, the shoe features a combination of ZoomX foam and a full-length Zoom strobel, delivering unparalleled responsiveness and energy return. ZoomX, a highly acclaimed foam known for its impact in milestone achievements like Eliud Kipchoge's Breaking2 project, plays a key role in the AJ40's performance capabilities.

Refined Elegance Meets Uncompromising Functionality

The Air Jordan 40's design is a masterclass in understated elegance. The upper consists of premium leather and a nearly unmarked surface, with subtle Jumpman and Nike Air branding providing the only logo hits. This level of refined simplicity is a refreshing departure from the tech-heavy aesthetics that have become common in the basketball shoe market. The AJ40 is the antithesis of that trend, prioritizing sleek sophistication while packing a powerful punch under the hood.

Release Details and Upcoming Colorways

The Air Jordan 40 is set to launch on July 12th, 2025, in the debut "The Classic" colorway - a super-elegant white and black combination that pays homage to the Air Jordan's iconic design heritage. Two additional styles have also been confirmed: "Blue Suede" on August 20th and "Dusty Rose" on September 20th. Sneaker enthusiasts can expect a steady stream of colorways, special editions, collaborations, and athlete-focused PE styles throughout the Holiday 2025 season and beyond.

The unveiling of the Air Jordan 40 marks a significant milestone in the legacy of this legendary performance basketball shoe. With its groundbreaking cushioning technology, refined elegance, and continued commitment to innovation, the AJ40 is poised to set a new standard in the industry. Sneaker fans and basketball enthusiasts alike can look forward to the next chapter in this iconic franchise, as Jordan Brand continues to push the boundaries of what's possible in footwear design and performance.